How Gray-Nicolls Creates a History

Gray-Nicolls is a renowned cricket brand, with a rich history spanning over 150 years and a long historical tradition. 1942 two famous companies merged: HJ Gray and Sons and LJ Nicolls. Grays was a manufacturer of rackets and cricket bats based in Cambridge. Nicolls was an independent cricket beatmaker in East Sussex. Collaborating with new partner Gary-Nicolls focus on manufacturing cricket accessories after becoming a popular brand of choice to the cricketer. Nowadays, Gray-Nicolls is owned by Grays of Cambridge (International) Ltd. Gray-Nicolls has an estimated 130 employees and an estimated annual revenue of 3.5M.

One key defining factor between Gray-Nicolls and other brands lies in our unique practice of acquiring willow trees. This enables Gary-Nicolls to maintain full control over the whole production process of the raw manufacturing material to the final product. Willow trees are grown and harvested under their plantations. After mature willow trees, they are transported to their manufacturing facility for commence production. Their skilled bat-makers handcraft bats with care in factories located in England, Australia, and India. All operate under the Gray-Nicolls brand. This allows them to ensure a consistent supply of bats throughout the year, catering to the demands of different regions. A dedicated team helps them adapt to changing trends and preferences in cricket equipment. Ensure that they will remain at the forefront of innovation and quality. Including bats, they produce quality cricket balls, helmets, batting pads, shoes, jerseys, and all other accessories that are used to play cricket. Gary-Nicolls adopted innovation in 1970. Gray-Nicolls made the first colored bat labels and the flash of red that adorns all our bats. Gary-Nicolls made the most iconic Gray-Nicolls Scoop. From the early stage, Gray-Nicolls has been supporting the women’s game, sponsoring some of the great names of women’s cricket’s past and present. Global icons of the cricket world like Kane Williamson, Aaron Finch, and Babar Azam are internationally famous, helping take Gray-Nicolls to all corners of the cricketing world. Not only focus on international ambassadors but also the grassroots of cricket. They collaborate on many partnerships that help take the game to as many junior players as possible. They also work in partnership with over 400 plus cricket clubs in the UK. Gray-Nicolls tries to win the heart of club cricket. Gray-Nicolls became synonymous with excellence.

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